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Consumer behavior icmr case collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material the collection consists of case studies and research reports on a wide range of companies and industries - both indian and international. Essay on consumer behavior case study-reference groups research studies reference groups as a source of brand associations, linked to peoples’ mental representation of self needs. This case study as an inaugural case study in the consumer behavior course discuss how the indian consumer market has changed since the time of attaining independence, provides a landscape of the evolution of indian consumer and indian consumer market.
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Consumer behavior case studies demonstrates processes of consumer learning and consumer communication strategies, implications on customer behavior, importance of product positioning strategies using various customer research. Case studies in consumer behaviour [s ramesh kumar] on amazoncom free shipping on qualifying offers trends associated with consumer behaviour in the emerging indian context have certain unique aspects.