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The marketing mix (4 p's) on mercedes when entering the china market - essay example. Question 1 explain fully the key elements of the marketing mix adopted by ben sherman in the fashion industry we can define a marketing mix as a mixture of several ideas and plans to promote a particular product or brand. “marketing mix” is a set of strategy marketing tools that a firm mingles and pursues its marketing objective in the target market (kotler and armstrong, 2006, p51) the main purpose of marketing is satisfies the needs of consumers.
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